‘Note the Difference’ is a seemingly simple game designed to serve several purposes
Simple and effective
The game is designed to serve four goals.The first goal is to promote an event (Olympic Games – beach volleybal). Secondly to communicate who is sponsoring the team (Samsung). Thirdly to promote the new Galaxy Note (hence the title). And last but not least e-mail marketing, collecting new mail addresses.
The game was placed on the official Facebook page of the Dutch beach volleyball team. It was played on a fictional Galaxy Note with a so called stylus-s-pen to underline the product features. To win prizes you had to submit your name and e-mail address.