A week after the official release of the Galaxy SIII, we came up with the Samsung Galaxy Cup.

Win/Win
To promote the new Samsung device (Galaxy SIII) we came up with a game that was released during the UEFA Euro. When the Dutch team won a match, the top ranked players won devices and other prizes. After every match the amount of prizes increased and the highscore list was reset so other players could compete.

Result
The Game was released cross-platform on Facebook and Android devices for maximum reach and to enable people to play ‘on the go’. It turned out to be a successful campaign with thousands of active players and vivid Facebook discussions.